revenue

Shadow Loyalty Members: The Revenue Hiding in Plane Sight

Today, airline loyalty members represent between 20% and 70% of total pax depending on the airline, and it means there is a significant percentage of passengers who are not program members

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How Data Can Help With Seasonality Shifts

With modern data and benchmarking, you can now move your seasonal strategy from one that’s reactive, to one that’s proactive. Here’s a fresh look at how to plan for seasonality changes

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offices or hotels connected by technology

Podcast: How Predictive Analytics Improves Profitability by Optimising Inventory Allocation

We discuss the current Distribution landscape and how, through the use of AI and predictive intelligence, inventory allocation can be optimised to drive more profitable revenue

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U.S. Hotels Finish Out 2019 Strong on Both Revenue and Profit Fronts

U.S. hoteliers made hay in December, as a potential repeat soft performance in 2020 awaits. Across the board, U.S. hotels grew the top line while also carrying it down to the bottom line

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How Independent Hotels Can Show Guests Love This Valentine’s Day

As well as promoting your hotel’s special offers, take the opportunity to create themed content. Contests and campaigns asking guests to share stories and content are ways to drive engagement

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Weak December Performance Caps Dreary Year for MENA Hotels

A tough year for MENA hotels mercifully came to an end in December. Profit per available room was down 5.4% y-o-y, negatively contributing to an overall 9.3% YOY GOPPAR drop for the year

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How to Capture Business During Off-Peak Times

Revenue fluctuates as hotels experience changes in demand, but managers are able to exert their influence in the face of these cycles. The first step is to plan ahead for low demand

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Why Incentives Increase Your Hotel’s Direct Bookings

The ripple effect of incentives leads to long-term benefits to your hotel, including repeat guests, increased direct bookings and brand advocacy

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European Hotels End 2019 on Stellar Profit Performance Note

The year ended on a strong note for hotels, represented by a fourth consecutive month of y-o-y profit growth on a per available room basis. GOPPAR soared in the month, finishing 9.8% above

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UK Hotels Turn the Page After Uneven Profit Performance in 2019

2019 ended on a sour note for UK hotels. December marked the third consecutive month of y-o-y profit per available room decrease, as GOPPAR was down 0.9%

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