revenue

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

Gift cards aren’t just one-time revenue; they help build guest relationships. When someone receives a gift card, they often spend more than the value

Here is the truth most hotels avoid – if you don’t build your strategy around a clearly defined guest segment, you’ll end up chasing anyone and everyone

Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

When topline performance starts to stagnate, it’s often not because of external conditions, it’s because the revenue strategy isn’t evolving with the market

Here are five strategies that forward-thinking properties are using right now to boost direct bookings and build lasting guest loyalty

Not all events deliver equal value. The mistake? Evaluating event performance in isolation rather than across your full revenue potential

Profit-Oriented Revenue Management (PORM), a framework designed to shift your focus from simply chasing revenue to actively driving profit