revenue

video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

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Want to Increase Wedding Business? It Just Takes One Great Photo

What imagery are Sales using? How much of the wedding day experience are you expecting potential customers to imagine without seeing a photo?

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Upselling streamline Front Desk operations

Stress-free Upselling: How to Streamline Your Hotel Operations

These tips make it easier for you and your team to bring your upselling and cross-selling offers to life without stress. Happy implementing

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5 Promotional Offers Your Hotel Should Be Using

We dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings and look about why they are important

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What Are the Best KPIs for Measuring Hotel Profitability?

Using hotel benchmarking and reports to determine profitability, it’s possible to identify true value and clear the way toward higher profit

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5 Ways to Upsell Your Hotel Reservations through Digital Marketing

Here to show how to use your digital marketing tactics to encourage your guests to upsell themselves before and even during their stays

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How New Data Sets Help Hoteliers Measure Traveler Intent

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights

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hotel meetings and event space

Hotel M&E: Changing World, Creative Ideas, Ancillary Revenue…..Really?

We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income

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Has Your Revenue Team Made Leap to Access Untraditional Data Sources

The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?

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Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

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