revenue

The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA

With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested

The hotel industry talks ad nauseam about the gap between revenue management and marketing. We talk about how important it is to close the gap

Relying on RevPAR alone can cause major problems for hotel decision makers. Luckily, there’s a much more reliable recipe for hotel profit

Veit and Till have put together a checklist of Daily, Weekly and Monthly tasks Revenue Management professionals should doing during the crisis

Take the manual work out of optimising the upselling of your room upgrades and focus on perfecting your guest communication

Why would we need to A/B test in Revenue? What exactly can we try to test? I actually never thought of testing rates when doing Revenue before