revenue

The key to delivering your guest what they truly want is to understand them, and to do that your hotel needs to develop an initiative to get to know them

What if we could look at profitability buy segment and roll that up to to see revenues and the associated financial costs by market segment?

Many companies launch pricing transformations as a way to create value quickly and sustainably. NB: This is an article from McKinsey Indeed, pricing excellence in B2B settings—setting the right prices, and […]

Another important deciding factor for choosing hotel accommodation is the ability to cancel or rebook without penalty, which ranked just above price

Getting the right rate strategy is crucial and flexibility will be needed for a while. Perhaps the days of non-refundable or advance payable rates are over

No segment in hospitality is safe from demand drought. If there is no chance of making profit, wait it out, if there is chance of staying afloat, act on it

Creating forecasts based on future data sources is a paradigm shift in revenue management and, truly, the future of how hotels will price their rooms

So here’s to the real roaring ‘20s. A reimagined landscape with tremendous potential for the future of the hotel industry and revenue management

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

Revenue management is playing a central role in strengthening a hotel’s cash flow and financial position by driving top-line and cash position of the asset