revenue
Pricing and Promotions: The Analytics Opportunity – Lessons for Hotels?
While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate
Hoteliers Find Ways To Turn Parking Lots Into Profit
Hotel parking facilities can be highly efficient profit centers, but often are underutilized by hoteliers who lack revenue management discipline
Finding New Revenue Streams for a Big Box Hotel (Case Study)
Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

Are You Planning to Include a Payment Gateway in Direct Sales Channel?
The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

3 Reasons Why Valuable Data, Not Cheap Deals, is Secret to Recovery
By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR
5 Ways to Scale Your Hotel Upselling Efforts
As we start to rebuild and grow over the coming months, make sure to ‘build back better’ and return to your upselling initiative as we move forward
Deconstructing the Hotel Conversion Funnel
Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

A Hotelier’s Guide to the Psychology of Upselling
Basic principles of consumer psychology are highly scalable; they can be applied to almost any business to increase revenue, from start-up to corporations
How Much Are You Paying in OTA Commission and How to Reduce it?
Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings
The Yoga Of Change In Hotel Revenue Optimization
Now that we are experiencing guests returning to our hotels, what is changing within the revenue optimization field?