revenue

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers