revenue

As we start to rebuild and grow over the coming months, make sure to ‘build back better’ and return to your upselling initiative as we move forward

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

Basic principles of consumer psychology are highly scalable; they can be applied to almost any business to increase revenue, from start-up to corporations

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

Now that we are experiencing guests returning to our hotels, what is changing within the revenue optimization field?

Re-building of ADR is much more correlated to the restoration of demand in the market and much less to do with the effect of price cutting during the crisis

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line

The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond