revenue

The analysis of market segmentation is the backbone and the business intelligence that fuels our revenue management strategies

Shifting trends in business travel include a shorter hotel booking window, more solo trips and, in some cases, a younger demographic

We saw healthy August bookings, but with summer over, the autumn and winter months can be slightly more difficult to approach when it comes to midweek stays

By getting creative with upsell ideas, you expand your revenue generation abilities and boost your profits. A stronger bottom line means a healthier hotel

You’ll understand why segmentation is important, how to segment hotel customers, what data to collect from your customers and how to turn data into bookings

This study provides an overview of current upselling approaches in the hotel industry. It shows there is room for both online and offline upselling channels

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

Especially in the current market, a powerful RMS can make the difference between missing wave after wave of demand versus riding every wave to the beach

Strategic roles like finance, revenue management, marketing, and others require more data driven decision making than hands-on experience at the property

To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set