revenue

thumbnail image for discussion with topline about revenue managers and whether they are responsible for generating demand or not

Let Us Be Clear Revenue Managers Do Not Create Demand

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

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Revenue Management Today Involves Creativity to Shape Data Insights

Revenue Management leaders must become adept data storytellers, using technology to put the dots together and create a strategy for commercial success

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2022 Negotiated U.S. Hotel Rates Could Rise 15 Percent

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

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How to Get Guests to Spend More at Your Hotel

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

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RevPAM: What is it And Why it Matters to Revenue Management Strategies?

RevPAM is one of those metrics that are growing in prominence, changing the way hoteliers look at the earning potential of their property

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A Sales Culture Remains Fundamental To The Revenue Management Process

We can continue to build strong revenue teams and a sales culture focused on taking care of our guests in order to further drive revenues and profitability

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A Systematic Approach to Monetising New Hotel Offerings

As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick

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Hotel Strategic Pricing in a Turbulent Market

Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI

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glass jar with money inside and the word budget written on a label on the front

How To Budget Plan Amidst Uncertainty

With historical forecasts irrelevant, it can be useful to do “budget sprints” or shorter budgeting windows better suited to respond to dynamic situations

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You Must Have A Plan To “Look After The Money.”

Now I know the truth and it is this: The money never looks after itself. You, me and everyone else must have a plan and a system to “look after the money”

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