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clock with a poster highlighting a black friday sale hotels are running on their website

Hotel Black Friday Campaigns See 52% Website Conversion Increase

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

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Why Hotels Need To Stop Obsessing About 2019

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

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Why Invest in Hotel Booking Follow-Up Sales Strategy?

It is important a hotel takes initiative and follows up with potential guests throughout the entire booking process. This increases the chances of success

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Omicron Threatens Hotel Performance Recovery

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

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4 glass jars filling up with coins reflecting the importance of hotels moving beyond adr and adapting a holistic revenue management strategy to increase profitability

Considerations When Setting Your Room Upgrade Pricing

So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much

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Intelligent Revenue Management: 3 Reasons Why Automation is Your Friend

Intelligent revenue management is not designed to replace human expertise. It is developed to help experts focus data insights that which affect forecasts

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Revenue Management In 2022: Thinking Beyond Price

Hotel commercial teams should be considering all revenue avenues: spa, restaurants, early check-in, late check-out; merchandising the total hotel experience

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Embrace Remote Work And Increase Your Hotel Bottom Line

Remote work is already having an impact on the hotel industry, and this trend will continue. I recommend embracing it, it will increase your bottom line

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thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact

Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

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Key Rate Strategy Trends in Chain And Independent Hotels Across U.S.

Our data indicates a different rate strategy is a combination of factors from demand, how compset reacts, to how hotel rooms are being promoted and sold

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