revenue

Hotel Black Friday Campaigns See 52% Website Conversion Increase
Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites
Why Hotels Need To Stop Obsessing About 2019
Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond
Why Invest in Hotel Booking Follow-Up Sales Strategy?
It is important a hotel takes initiative and follows up with potential guests throughout the entire booking process. This increases the chances of success
Omicron Threatens Hotel Performance Recovery
Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

Considerations When Setting Your Room Upgrade Pricing
So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much
Intelligent Revenue Management: 3 Reasons Why Automation is Your Friend
Intelligent revenue management is not designed to replace human expertise. It is developed to help experts focus data insights that which affect forecasts
Revenue Management In 2022: Thinking Beyond Price
Hotel commercial teams should be considering all revenue avenues: spa, restaurants, early check-in, late check-out; merchandising the total hotel experience
Embrace Remote Work And Increase Your Hotel Bottom Line
Remote work is already having an impact on the hotel industry, and this trend will continue. I recommend embracing it, it will increase your bottom line

Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact
We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.
Key Rate Strategy Trends in Chain And Independent Hotels Across U.S.
Our data indicates a different rate strategy is a combination of factors from demand, how compset reacts, to how hotel rooms are being promoted and sold