revenue

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

Often the uncoordinated and misaligned activities of sales, marketing, revenue management and general management resulted in missed opportunities

Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services