revenue

With historical data rendered unreliable, rules-based revenue management creates a labyrinth of issues to consider when adjusting pricing strategy

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Black Friday alone can make or break a hotel’s revenue reports for the year, so it is imperative hoteliers make sure their campaigns are set up for success

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

In measuring that recovery, 2019 data is the benchmark, hoteliers can gain key context for the amount of profitability they are recapturing

Hotels should look at what they already have and focus on maximizing the value. Automated stay extensions are an effective way to add high margin revenue

In 2012, ancillary revenue per passenger was estimated to be $12.13; by 2019 this had increased to $23.91, and the 2021 projection is $27.60

As we start to come out of the pandemic what is the impact, and engagement, around benchmarking? Can you give us some thoughts, observations around that

You should analyse your guest feedback data to delve further into their wants and needs to understand what they pay attention to during their hotel stay

For as long as I can remember, hotel salespeople have always expressed frustrations with unnecessary distractions and disruptions to their sales time