revenue

algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

Get to Grips with New Markets Through Optimized Distribution and Marketing

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

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image of hotel uplugged in amsterdam

Hotel Unplugged: Next-Gen Accommodation With a Next-Gen Tech Stack

Using an RMS that does not offer hotel competitor data can almost be compared to participating in a race with your eyes blindfolded

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How to Maximize Conversions Through Your Hotel’s Online Booking Engine

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

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clock with a poster highlighting a black friday sale hotels are running on their website

Hotel Black Friday Campaigns See 52% Website Conversion Increase

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

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Why Hotels Need To Stop Obsessing About 2019

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

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Why Invest in Hotel Booking Follow-Up Sales Strategy?

It is important a hotel takes initiative and follows up with potential guests throughout the entire booking process. This increases the chances of success

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Omicron Threatens Hotel Performance Recovery

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

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4 glass jars filling up with coins reflecting the importance of hotels moving beyond adr and adapting a holistic revenue management strategy to increase profitability

Considerations When Setting Your Room Upgrade Pricing

So why would hoteliers set a narrow range? With no previous experience in yielded upgrade pricing, hoteliers tend to worry about discounting too much

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Intelligent Revenue Management: 3 Reasons Why Automation is Your Friend

Intelligent revenue management is not designed to replace human expertise. It is developed to help experts focus data insights that which affect forecasts

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Revenue Management In 2022: Thinking Beyond Price

Hotel commercial teams should be considering all revenue avenues: spa, restaurants, early check-in, late check-out; merchandising the total hotel experience

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