revenue
The Next Normal: Hotel Benchmarking Post-Pandemic
After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance
Global Hotel Demand Uptick Tussles with Competing Costs
The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line
Google Ads for Hotels: From Losing to Generating Revenue (Case Study)
There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?
How Can Hotels Use Half Board or Full Board to Drive Extra Revenue?
Let’s look at the commonly offered board packages. Why would someone book half board vs full board? How can hotels use these to drive extra revenue?
How to Attract and Convert Last Minute Bookings
According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck
How Your Conversion Rate is Affected by Parity Performance
How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?
How To Get More Online Hotel Bookings And The Sooner The Better
It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings
Hospitality Innovators Signs with Atomize as Their Selected RMS Partner
Hospitality Innovators Inc (HII) has named Atomize, the revolutionary RMS provider, as exclusive partner for their managed hotels in the Philippines
Pricing and Promotions: The Analytics Opportunity – Lessons for Hotels?
While most companies consider price sensitivity when making pricing decisions, the scores often don’t incorporate all factors and thus aren’t as accurate
Hoteliers Find Ways To Turn Parking Lots Into Profit
Hotel parking facilities can be highly efficient profit centers, but often are underutilized by hoteliers who lack revenue management discipline