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Thoughts to Drive Hotel Direct Bookings Both Now and Future
Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider
Understand the Fundamentals of Hotel Benchmarking
It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important
Automated Pricing: Implemented and Deployed in 38 Hotels in 5 Weeks
A combination of growing demand and automated pricing adjustments, in real time, provided Atomize with the perfect conditions to deliver impressive results
5 Hotel Pricing Strategy Mistakes to Avoid
There are different pricing strategies hotels can apply to respond to market needs. But there are a few strategies hotels should avoid. Here are the top 5:
Portugal Winter Hotel Bookings Surpass 2019 Levels
Winter hotel bookings in Portugal have surpassed 2019 numbers for the first time since the start of the pandemic
Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays
We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries
Don’t Be a Sheep: 5 Reasons Not to Follow Hotel Competitor Pricing
I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them
No Vacancies: When Do You Sell Out Your Hotel?
During high demand periods, staff working extra hours are paid higher rates for those hours, which doesn’t impact hotel profits as much as you think
Occupancy Up and ADR Advances Leading to RevPAR Rises
Market occupancy climbed to levels not seen since Columbus Day weekend as 15 markets reported weekend occupancy above 90%
COVID Recovery Strategy for Hotels: Lybra Assistant RMS + Hoteliga
hoteliga reservations data will be integrated into Lybra’s Assistant, enabling the RMS to provide most accurate real-time rates, as market conditions change