revenue

How Your Photos And Hotel Details Affect Revenue

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

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How Can You Best Utilize Your Hotel Guest Data?

Data is endless, here are five types of guest data that you can possibly use to improve your guests’ experience at your hotel

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6 Dangers of Discounting

Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making

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Hotel Sales Should Measure Inbound Lead Conversion By Source

Hotel sales leads for groups, functions and corporate/business travel accounts come in through a diversity of channels and lead streams

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How Hotels Use Big Data to Maximise Profit in 2022

Data is the most valuable item in the world. NB: This is an article from inTouch Companies around the world use massive amounts of data to gain visibility into their […]

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How to Do a Breakeven Analysis Using REVPAR

It is important to note that it is the REVPAR that achieves the profit, not singular occupancy or rate, but rather the combination of both

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14 Hotel Pricing Strategies for Effective Revenue Management

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

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coins flying off reflecting how conversion rates can be impacted by parity performance

How Your Conversion Rate Is Affected By Parity Performance

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

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man being attracted by a carrot in the same way hotels need to win back business from otas

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Why Do Some Hotels Have 15%-40% Higher Revenue Than 2019?

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

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