revenue

It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you

Pricing analytics is a necessity for sustainably growing revenue.  It enables answering basic market queries to make real-time pricing decisions

As many hotels have the option of making direct bookings that are booked and paid for on their site, this makes their website an eCommerce platform

Meet your guests where they’re at by highlighting the unique experience they can expect at your hotel and your regional travel destination

A hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, especially with the highest BAR rates usually being sold last

Performance recorded in the second half of 2021 suggests that the Paris hotel market could recover much earlier than expected

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue

Though luxury hotels are typically the first segment to feel the sting of calamity, they, on average, have a sharper recovery compared to other segments

Upselling and cross-selling are effective marketing strategies. Though they are very productive, they can pose marketing hazards if not done correctly

Just as the hotel industry is finding its feet after two of the most tumultuous years in living memory, hotels are now faced with a fresh challenge