revenue

Smart revenue managers will be helping their hotel’s operation leaders focus on generating even more revenue from the transient segments

A method of budgeting where all expenses must be justified for each new period starting from a zero base, is required given the fluidity of global economies

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

Now you understand the role upselling plays for hotels, it’s time to get to work. Put together deals your guests will love and watch ancillary revenue grow

The focus remains on top-line growth. It is another story that many hotel companies have not realized the strategic nature of revenue management

Taking a deeper look at how industry ADR is being driven, we found 40% of hotels had a weekly ADR that was 20% or more above 2019 comparables

We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment