rates
What a GM Should Really Expect From Their Revenue Manager
A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked
Beyond GDS: Multi Sourcing is Hotel Distribution Next Phase
This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators
Is Your Rate Strategy Built for Market You Have or One You Want?
Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford
Guests More Rate Conscious, Shorter Booking Windows Normal
Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value
The Five Stages of Rate Parity Acceptance
Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]
5 Common Room Pricing Mistakes Independent Hotels Make
Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again
8 Quick Tips to Boost Bookings and Increase Your Occupancy
It can feel like there’s never enough time in the day, and small oversights can lead to missed bookings, overbookings, and displeased guests
Protect Rate Integrity: Making Your Direct Channel The Go To Choice
In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical
AI Will Display Inventory and Prices in Real-Time. Are You Ready?
This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?
Competitive Hotel Rates: An Economic Perspective
Competitive hotel rates aren’t just about being cheaper than competition. It’s knowing your value, understanding your guests and pricing with purpose
