rates
Steps to Implementing Data Based Pricing Strategies
Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis
Be a Revenue Sleuth and Unmask Revenue Maximization Tactics
The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value
What Are The Benefits of Using Discount Pricing Strategies
When implemented strategically, discount pricing can help drive revenue, boost profitability and reach new segments
The End of OTA Rate Parity
We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate
Maximizing Your Hotel Revenue With Rate Mixing
While rate mixing can help you optimize revenue and attract guests, this pricing strategy should be carefully managed to ensure both parties benefit
Price Oscillation: Unraveling the Pendulum Effect on Hotel Rates
Average daily rate per room values has experienced greater growth in the last 3 years, but will price continue to grow rapidly? Will there be a correction?
Avoiding Ethical Pitfalls from the Dark Side of Revenue Management
We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical
Legacy Systems Can Limit Revenue Potential of Attribute Based Selling
While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit
Growth Beyond Rates: 5 Creative Revenue Management Strategies
By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences
ZHAW Study on the Effect of Dynamic Pricing
Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing