profit

This commentary power tool can help you drive superior financial results if you approach it with the right spirt and a system to follow

Independent hoteliers who adopt a smarter, more sustainable strategy leveraging first-party data to personalize email and CRM marketing, see better results

Not all events deliver equal value. The mistake? Evaluating event performance in isolation rather than across your full revenue potential

Profit-Oriented Revenue Management (PORM), a framework designed to shift your focus from simply chasing revenue to actively driving profit

This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost