pricing
Enhance Guest Experience During Christmas to Drive Bottom Line
Going the extra mile to deliver a memorable and authentic Christmas experience adds value to your guest and sets the hotel apart in a competitive market
DMA Workshop: United Belief Booking’s Not Doing Enough
Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

The Evolution of Hotel Demand Forecasting
Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

Was Black Friday Your Friend or Foe?
The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

Hotel Pricing & Distribution: Right Prices on the Right Channels
What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing
Key Methods to Optimize Your Price: Your Lead Domino
By understanding how price adjustments influence customer demand, you can pinpoint the ideal price that strikes the right balance
Discount Hotel Rates: Strategies for Revenue Management
Successful discount hotel rates management requires a delicate balance between attracting price-sensitive guests and maintaining profitable operations
Driving Revenue Growth: What is Hotel Dynamic Pricing
By optimizing occupancy and maximizing average daily rates, dynamic pricing ensures every room generates the highest possible revenue

Hotel Rate Plans: How to Win Bookings and Influence Travelers
In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior
Hotel Dynamic Pricing: Benefits, Risks and Regulatory Oversight
Dynamic pricing requires a sophisticated understanding of market trends and demand forecasting. Hotels with less advanced pricing strategies may struggle