pricing
Can GOPPAR be an Alternative to RevPAR for Hotel Performance?
GOPPAR gives greater insight into the actual performance of a hotel than the most commonly used RevPAR as it considers revenues generated but also operational costs related to such revenues
A Rough Start to the Final Quarter of 2019 for UK Hotels
The 5.3% YOY drop in GOPPAR in October was only surpassed by the 9.4% plunge recorded by hotels in April, and marks the seventh month in the year to record a YOY contraction in profits.
3 Ways to Tackle Rate Disparity with Wholesalers
Rogue rates or violations of parity are hard to track, especially in wholesaler relationships. This is because many wholesalers are selling contracted rates to uncontracted OTAs, resulting in revenue loss. […]
Expedia Tells Hotels Adding Resort Fees Will Lower Listings on Its Pages
As promised a few months ago, Expedia Group began this week to send hotel listings lower in the sort order on its Expedia.com and Hotels.com pages when properties add resort fees to […]
To Forecast Demand You Need to Assume a Certain Price Path
The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. NB: This is an article from Pace Unconstrained demand is […]
Third Quarter Profit Narrowing a Symptom of Global Revenue Slowdown
The third quarter wrapped in September and presented two different portraits of the United States and Europe in relation to hotel performance, according to data from HotStats. And with most […]
In a Multichannel Environment, Only a Clean Rate Strategy will Survive
All is not quiet on the hotel distribution front. Yes Amoma, one of the biggest culprits in undercutting hotel rates, may be out of the picture. And yes, the recent […]
Tools and Strategies for a Perfect Analysis of Competitors
This article is part 1 and looks at how to identify your competitive set and apply the right activities to achieve a better market position and greater profits, while at […]
Google Hotel Ads Increases Price Transparency to its Results
Lack of price accuracy is probably the most annoying problem in metasearch. NB: This is an article from mirai One of the reasons is the several components to get to […]
What is the Best Revenue Metric? Is ADR and RevPar Enough?
As Revenue Professionals, we all understand the power of numbers. We love data, we live for data and often we can drown in data… NB: This is an article from […]