pricing
Undercut on Black Friday? How to Keep Parity and Make Most of January Sales
With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’
How Booking Sites Like Expedia Handle Controversial Resort Fees
If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]
Is Black Friday Worth It? We Take an In-depth Look
After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]
How Will 2020 Shape Up For Hotels – My Top Ten Predictions
They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.
Tools and Strategies for a Perfect Analysis of Competitors (Part 2)
We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.
SHPM: The Hidden System by Expedia to Undercut Hotel Rates
Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]
End of Last Room Availability for Profit Gain
Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.
U.S. GOPPAR Turns Negative After Recent Gains
Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year downturn in GOPPAR for U.S. hotels.
Profit Streak Continues at MENA Hotels
For the second consecutive month, hotels in the MENA region recorded a y-o-y rise in profit, a positive sign for a region where GOPPAR declines had previously abounded.
Mainland Europe Hotels Enter Q4 With Positive GOPPAR Growth
Mainland Europe hotels had a positive start to the last quarter. Strong top line drove the 1.2% YOY GOPPAR increase. A combination of occupancy and average rate saw a 1.5% increase in RevPAR.