pricing

Undercut on Black Friday? How to Keep Parity and Make Most of January Sales

With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’

Read more

How Booking Sites Like Expedia Handle Controversial Resort Fees

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]

Read more

Is Black Friday Worth It? We Take an In-depth Look

After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]

Read more

telescope by the seafront increasing market visibility

How Will 2020 Shape Up For Hotels – My Top Ten Predictions

They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.

Read more

person with a magnifying glass following footsteps as if searching for hotel budgeting answers

Tools and Strategies for a Perfect Analysis of Competitors (Part 2)

We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.

Read more

SHPM: The Hidden System by Expedia to Undercut Hotel Rates

Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]

Read more

sign saying rooms available just like placing hotel inventory with a wholesaler

End of Last Room Availability for Profit Gain

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.

Read more

U.S. GOPPAR Turns Negative After Recent Gains

Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year downturn in GOPPAR for U.S. hotels.

Read more

Profit Streak Continues at MENA Hotels

For the second consecutive month, hotels in the MENA region recorded a y-o-y rise in profit, a positive sign for a region where GOPPAR declines had previously abounded.

Read more

Mainland Europe Hotels Enter Q4 With Positive GOPPAR Growth

Mainland Europe hotels had a positive start to the last quarter. Strong top line drove the 1.2% YOY GOPPAR increase. A combination of occupancy and average rate saw a 1.5% increase in RevPAR.

Read more