pricing

Google has added taxes and fees to its hotel searches as part of a series of new features, allowing consumers to see both ‘nightly price’ and ‘nightly total’.

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

In a tale that is becoming all too common for the region, RevPAR at UK hotels was up in November, but profit against the same time last year was negative

Hotels in Mainland Europe are generating revenue and keeping more. After what’s been a bruising year on the profit side, November marked the third consecutive month of y-o-y GOPPAR gains

Rate parity must be a focus for today’s revenue managers if they want to be profitable. Here are three questions you must know the answers to if you want to achieve parity.

Hotel labor costs on a per-available-room basis were up 2.0%; however, the strong revenue led to a 0.4-percentage-point decrease in labor costs as a percentage of total revenue

Two consecutive months of profit growth gave way to a contraction in November for hotels in the Middle East & North Africa as GOPPAR declined 1.7% year-over-year

I am not telling you to give up on a price comparison widget. What I’m doing here is simple: I’m proving facts. The facts say price check tools might be useful but only if placed in the right context.

With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]