pricing

A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings

It is tempting to keep prices low to grab those early bookers, but it ignores the ultimate goal which is to maximize hotels revenue per available room

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

It is essential for Revenue Managers to forecast demand by carefully analyzing multiple parameters such as fleet type, season, location, etc.

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly

We saw healthy August bookings, but with summer over, the autumn and winter months can be slightly more difficult to approach when it comes to midweek stays

In this discussion we look at one simple area where a hotel property DoS and a Revenue Manager can butt heads where it really isn’t necessary

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

The majority of the respondents expressed the belief that the hotels market will recover to pre-crisis levels within a horizon of three years