pricing

Avoid knee-jerk discounts and base your offers on solid data. Leverage the tools in your PMS and RMS to better understand the target audience

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked

This has led to the rise of multi-sourcing – pulling rates, content, and inventory from multiple channels: GDS, direct APIs, wholesalers and aggregators

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly

Here is the round up of Hotel Success Stories from our Expert Partners during August outlining increased bookings and revenue

Hotels should leverage flash sales, rate alerts, and limited-time messaging – but only when paired with free cancellation or price match guarantees

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

Here is the truth most hotels avoid – if you don’t build your strategy around a clearly defined guest segment, you’ll end up chasing anyone and everyone