pricing
Parity is Over: Define New Pricing Strategy with Booking and Expedia
Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs
Offers and Incentives Give Hotels Major Value Creating Opportunities
With guests focused on purpose-driven experiences, hoteliers that adapt to more experience-focused offers will succeed in the changing world
Should Investors Expect Hotel Incomes to Keep Pace with Inflation
Hotel investments come with counteracting exposures to inflation of operating revenues and expenses that may neutralize inflation impacts on profits
Understanding Price Sensitivity: What Is It?
Price elasticity of demand refers to how price changes affect demand in particular. It’s often used to measure price sensitivity
US Hotel RevPar Still Strong But ADR and Demand Trending Down
Nominal RevPAR remained well ahead of 2019 in nearly all the 166 U.S. markets for the week and in the past 28 days
Is Your Hotel Ready For The Shoulder Season and Winter Months?
We highlight some of the top concerns as we enter the shoulder season, and what steps your hotel should take to be prepared
How to Drive Revenue at The End of First Post Covid Summer
There’s still time to make the most out of the revenge travel era and maximize your hotel’s occupancy and revenue with smart, proactive pricing
U.S. Hotel Room Demand Continues Deceleration as Summer Ends
Nearly three quarters of all markets saw weekend demand fall. Among decliners, Orlando saw the largest drop in hotel room demand
Hotel Competitor Analysis: How Your Property Can Get Ahead
You don’t want to become a price follower or mirror your hotel brand to any others, but rather stand out through superior value, service, and authenticity
5 Underutilized Ways to Drive Incremental Revenue at Your Hotel
Here are a few ways to capitalize on incremental revenue with existing guests. Most of these tips can also increase guest satisfaction, boosting reputation
