pricing
Why RevPAR Increase Marketing Claims Can be BS
It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?
What is Your Optimum Occupancy Percentage in This Staycation World?
Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?
How to Align Your Distribution and Marketing Strategies to Boost Revenue
Many hotels don’t include direct within their distribution cost calculations, but for most hotels their costs of direct are around 8%+ of distribution
Why the Future Must Include a GOPPAR Index
What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?
Making Sense of Your Competitive Landscape Today
Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?
5 Strategies To Drive Short-Term Demand
A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence
US Hotels Performance Strong But Labor Shortage Dampens Occupancy
U.S. weekly performance was strong, but operators say it could be even better, but they are having to forgo occupancy due to ongoing labor shortages
Strong Strategy Needs Strong Data: Managing Different Source Dataflows
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective
Modern Hotel Financial Statement Features (Part 1)
We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel
From Demand Management To Revenue Generation
Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making