pricing

Why the Future Must Include a GOPPAR Index

What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?

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Making Sense of Your Competitive Landscape Today

Hoteliers must ask themselves: what happened to their competitive environment, who are their competitors, and what impact are they having on their hotel?

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5 Strategies To Drive Short-Term Demand

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

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US Hotels Performance Strong But Labor Shortage Dampens Occupancy

U.S. weekly performance was strong, but operators say it could be even better, but they are having to forgo occupancy due to ongoing labor shortages

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lightbulb linked by many elements including data and analytics

Strong Strategy Needs Strong Data: Managing Different Source Dataflows

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

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Modern Hotel Financial Statement Features (Part 1)

We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel

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From Demand Management To Revenue Generation

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

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Top Tips on Building a Smart and Profitable Pricing Strategy

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

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hotel revenue management demand forecasting is like adding pieces to a jigsaw puzzle

Key Factors to Calculate Demand Forecasting

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

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How Often Should I Intervene When Using an RMS?

Once strategies are set, the system will execute these. You can return to the RMS either to apply new strategies or to check existing ones are delivering

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