pricing

monopoly hotel pieces on top of increasing piles of coins illustrating the importance of branded upselling strategies to boost profit

Restoring Your ADR Post Crisis

Trying to figure out how to best build up your ADR after the crisis? Don’t worry, it might be a matter that is out of your hands more than you think

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How Have Europe’s Hotels Fared During The Pandemic?

The majority of the respondents expressed the belief that the hotels market will recover to pre-crisis levels within a horizon of three years

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Personalized Offers – They’re Not Just Discounts for Guests

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself

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Cash Is King – Defend It with Revenue Science

With smart revenue management strategies and technology, hotels can deliver much needed cash flow, improved financials, and data to help navigate the crisis

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Setting a Bundle Pricing Strategy: Advantages & Disadvantages

Pricing bundles have a greater perceived value to customers and bring many benefits such as increased average revenue per user (ARPU) and user engagement

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Hotel Profit Climbs Higher, But Could Delta Derail It?

Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile

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Room Feature Combinations & Attribute Based Selling

Change the way you set up your room inventory and start to revolutionize the way you sell to make more revenue and increase customer satisfaction!

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In Top 25 US Markets Large Hotels Saw Occupancy Decrease Five Points

While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels

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Where Are The Guests Who Supposedly Prefer Humanless Hotel Experiences?

If we make guests use tech out of thinly disguised objective to cut labor costs, then hotel rooms become a commodity with only differentiator being price

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Run Your Own Booking.com Flash Deal Without the Commission Fee

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

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