pricing
Personalized Prices: The Next Step in Hotel Online Presence?
Personalized does not necessarily mean lower prices. The objective is to provide guests with a price that is aligned with their expectations
5 Ways to Increase RevPAR Without Increasing Room Rate
5 focus areas that you should consider prioritising, adjusting and monitoring to increase RevPAR and capture more profit before increasing room rate

15+ Effective Ways to Increase Hotel Revenue and Profit
While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

Improve Pricing Strategy, Competitive Position, and RevPAR (Case Studies)
It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable
The Secret to a Successful Shoulder Season in Hospitality
Unlike off-peak season, shoulder season isn’t a time when business is low. However, if overlooked, hotels don’t have a strategy to keep business flowing

Your Starting Price Is Key To Success
How do you then find the correct price point from the start? The answer lies in setting the right RevPAR target, and doing so based on data
6 Dangers of Discounting
Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making
14 Hotel Pricing Strategies for Effective Revenue Management
From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

How Your Conversion Rate Is Affected By Parity Performance
How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

We All Know ‘BOB’ Or To Give His Full Title: “Business on the Books”
To answer my original question, ‘do we love BOB?’ The answer is a resounding YES! But should we trust him? Most definitely NOT!