pricing

Nearly One Quarter Of All U.S. Hotels Occupancy Under 30%

This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago

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It’s 2022, but the Same Problems Persist for Hotels

A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy

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Traveler Intent Shows Willingness to Spend More on Travel in 2022

Year-end sentiment and search data shows ongoing demand for travel remains high. Who benefits from the tourism demand?

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Omicron Emergence a Yardstick for the Hotel Industry

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

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new years resolutions is great time for hotels to look at sales

The Annual Sale That Hotels Need to Embrace

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

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Should Your Hotel Group Reconsider Wholesale Distribution

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

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How Room Pricing And Rate Optimization Can Increase Profits

Failing to move away from the “same old pricing strategy” is a critical mistake. Hotel managers can be overwhelmed managing multiple discount types

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Can Open Pricing Support BAR by LOS?

Running an Open Pricing strategy means that, as you get closer to stay date, you can override all BAR by LOS rates and just offer optimized one-night rate

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Why Hotels Need To Stop Obsessing About 2019

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond

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Omicron Threatens Hotel Performance Recovery

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

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