pricing

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy

While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]

Despite some bumps along the way, 2021 saw some of the best performance metrics ever, with room prices reaching levels never previously seen in some markets

A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue

This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago

A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy

Year-end sentiment and search data shows ongoing demand for travel remains high. Who benefits from the tourism demand?