pricing

Despite the many changes the hotel industry has undergone, one aspect remains the same, on the books data still plays a vital role for commercial teams

GOPPAR is the new measurement everyone is talking about but it is a bit more complicated than REVPAR. You have six pieces to deal with not two

Any hotel which maintained underlying principles of revenue management throughout the pandemic are stronger and poised for profit as travel ramps up

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

Inflation’s impact is typically offset by raising prices and passing on costs. However, inflation dramatically increases a customer’s price sensitivity

It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important

There are different pricing strategies hotels can apply to respond to market needs. But there are a few strategies hotels should avoid. Here are the top 5:

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

During high demand periods, staff working extra hours are paid higher rates for those hours, which doesn’t impact hotel profits as much as you think