pricing

Why it’s Time to Rethink Refundable Hotel Rates

Offering refundable rates as standard is not normal. At least, it shouldn’t be. Flexible rates have value, but they shouldn’t be the default

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Maximise Your Hotel ROI In 2025

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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person with a magnifying glass following footprints reflecting the need for hotels to really understand who their competitors are and how to price against them

Competitors: Know Who They Are and How to Price Against Them

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

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hotel room keys reflecting hotel occupancy rates and possible impact cancellations and no shows

Mitigating the Impact of Cancellations and No-Shows

Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either

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Enhance Guest Experience During Christmas to Drive Bottom Line

Going the extra mile to deliver a memorable and authentic Christmas experience adds value to your guest and sets the hotel apart in a competitive market

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DMA Workshop: United Belief Booking’s Not Doing Enough

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

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algorithms and view through a key hole reflecting the evolution of hotel demand forecasting as it unlocks predictive power to move away from pure guesswork

The Evolution of Hotel Demand Forecasting

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

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two faces one smiling and one menacing reflecting the love hate relationship between hotels and otas and why this needs to change

Was Black Friday Your Friend or Foe?

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

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people looking at a dashboard on a tablet possibly reviewing their hotel pricing and distribution strategy

Hotel Pricing & Distribution: Right Prices on the Right Channels

What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing

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