pricing

In the UK, numbers paint a sobering picture. Flat revenues and rising labour costs are squeezing margins to their thinnest levels in years

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

Rooms that go empty don’t just lose its rate value. It also loses secondary revenue that guests might spend in your restaurant or at the bar

Manual pricing might seem like a safer, cheaper option but it comes with hidden costs: missed revenue opportunities, wasted time and lost bookings

Setting rates is a delicate balance. Price too high, and you could slow bookings. Price too low, and you’re working harder for less

If you adopt even a few of these practices you’ll feel the compounding effect in your RevPAR, your net revenue, and calm in your weekly revenue meeting

Ditching the discount blasts in favor of a more targeted approach is about rewarding guests who are likely to spend more which is a smart strategy