pricing
Why it’s Time to Rethink Refundable Hotel Rates
Offering refundable rates as standard is not normal. At least, it shouldn’t be. Flexible rates have value, but they shouldn’t be the default
Maximise Your Hotel ROI In 2025
Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?
Booking.com’s New Review Scoring: What it Means for Hotels
Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels
Competitors: Know Who They Are and How to Price Against Them
By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity
Mitigating the Impact of Cancellations and No-Shows
Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either
Enhance Guest Experience During Christmas to Drive Bottom Line
Going the extra mile to deliver a memorable and authentic Christmas experience adds value to your guest and sets the hotel apart in a competitive market
DMA Workshop: United Belief Booking’s Not Doing Enough
Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory
The Evolution of Hotel Demand Forecasting
Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors
Was Black Friday Your Friend or Foe?
The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase
Hotel Pricing & Distribution: Right Prices on the Right Channels
What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing