pricing

It’s easy to rely on ‘tried-and-true’ principles that have guided hotel management. But what if some of these beliefs are now ‘tired’ and even misleading?

A customized Comp Set isn’t just a benchmarking tool, it’s a profitability engine. If you’re using outdated comparisons, you’re leaving money on the table

It can feel like there’s never enough time in the day, and small oversights can lead to missed bookings, overbookings, and displeased guests

As the summer season kicks into high gear, hoteliers face increased competition, and opportunity. One of the most effective ways to increase direct bookings, drive guest satisfaction, and raise average […]

In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical

This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?

To help you find that balance between the human touch and AI in hotel revenue management, we’ve broken it down into three steps

Competitive hotel rates aren’t just about being cheaper than competition. It’s knowing your value, understanding your guests and pricing with purpose

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website