pricing

To who, when, and how your package is offered makes or breaks its. Offering it to everyone may seem great idea at first, but it can lead to missed revenue

By understanding the dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability

The shoulder season holds untapped potential for increasing occupancy, generating ancillary income, and maintaining brand presence before the next peak

Some worry that getting rid of rate parity will result in unpredictable pricing, with hotels constantly lowering prices to attract guests, leading to chaos

Black Friday and Cyber Monday are well-known deal days for travelers, and the most recent newcomer to this bargain shopping week is Travel Tuesday

Today, revenue management is about doing business strategically. It requires a deep understanding of the guest journey, booking window and market trends

With a 25+ year career in revenue, I cannot begin to count the number of times that I have been asked that very question. NB: This is an article from […]

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into […]

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements