pricing

Offering refundable rates as standard is not normal. At least, it shouldn’t be. Flexible rates have value, but they shouldn’t be the default

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either

Going the extra mile to deliver a memorable and authentic Christmas experience adds value to your guest and sets the hotel apart in a competitive market

Booking avoided the all-important “self-preferencing” elements of the DMA arguing it only offers third-parties onsite, not first-party inventory

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing