pricing

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

Inflation’s impact is typically offset by raising prices and passing on costs. However, inflation dramatically increases a customer’s price sensitivity

It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important

There are different pricing strategies hotels can apply to respond to market needs. But there are a few strategies hotels should avoid. Here are the top 5:

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

I have heard so many iterations of hotels justifying why they follow competitors pricing strategies. I have never fully understood or agreed with them

During high demand periods, staff working extra hours are paid higher rates for those hours, which doesn’t impact hotel profits as much as you think

Market occupancy climbed to levels not seen since Columbus Day weekend as 15 markets reported weekend occupancy above 90%

The pandemic has been deadly and costly. A return to an unrestrictive lifestyle will be unassailable and that is where hotels can prevail

We are encouraged by the gains seen in weekday hotel occupancy and believe that it is the beginning of increased business and group travel