pricing
Add-On Bundling: Optimizing Discount Framing to Drive Better Returns
To sweeten the deal operators often offer the bundle at a discount, with two types of discount frames dominating practice
5 Tips To Increase Your TRevPAR Without Wasting Time
Offering targeted and personalized offers to your customers (before and during their stay) improves customer experience and increases TRevPAR
Lead Time: What Is It, How To Calculate It And Why It Matters
Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date
How Automation Can Forecast Uncertainty And Drive Demand
Above all, the task of a forecast is to map uncertainty. In a world where our actions in the present influence the future, uncertainty is opportunity
Business Intelligence: Turn Data into Dollars [Event Replay]
Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords
Price Ambiguity: Are Price Comparison Tools Harmful?
If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years
Revenue Management: The Price Is Right ….. Or Is It? [Event Replay]
As more hoteliers adopt revenue management systems, and implement demand-based pricing strategies, how can hoteliers ensure their hotel stays competitive
The Purpose of Revenue Management And How To Implement It
What is the purpose of revenue management, and why is it so important to design and implement an effective revenue strategy in your hotel
Fragile Global Economy Clamps Down on Hotel Performance
Higher interest rates and foundering financial markets augur a potential global recession that could derail the ongoing hotel comeback
What Is Fair Pricing And Why Does Your Hotel Need It?
Fair pricing is not about underselling or undercutting competition. It’s about finding the right balance between business success and customer satisfaction