pricing

Add-On Bundling: Optimizing Discount Framing to Drive Better Returns

To sweeten the deal operators often offer the bundle at a discount, with two types of discount frames dominating practice

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5 Tips To Increase Your TRevPAR Without Wasting Time

Offering targeted and personalized offers to your customers (before and during their stay) improves customer experience and increases TRevPAR

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hotel room keys reflecting hotel occupancy rates and possible impact on average daily rate (ADR)

Lead Time: What Is It, How To Calculate It And Why It Matters

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

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How Automation Can Forecast Uncertainty And Drive Demand

Above all, the task of a forecast is to map uncertainty. In a world where our actions in the present influence the future, uncertainty is opportunity

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Business Intelligence: Turn Data into Dollars [Event Replay]

Wondering what Business Intelligence solutions are & how they can help optimize your revenue management strategy? Confused about all the high-tech buzzwords

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Price Ambiguity: Are Price Comparison Tools Harmful?

If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years

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Revenue Management: The Price Is Right ….. Or Is It? [Event Replay]

As more hoteliers adopt revenue management systems, and implement demand-based pricing strategies, how can hoteliers ensure their hotel stays competitive

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The Purpose of Revenue Management And How To Implement It

What is the purpose of revenue management, and why is it so important to design and implement an effective revenue strategy in your hotel

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Fragile Global Economy Clamps Down on Hotel Performance

Higher interest rates and foundering financial markets augur a potential global recession that could derail the ongoing hotel comeback

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

What Is Fair Pricing And Why Does Your Hotel Need It?

Fair pricing is not about underselling or undercutting competition. It’s about finding the right balance between business success and customer satisfaction

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