pricing

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties

By understanding and implementing demand based prices, you can create a business model that meets market needs and enhances guest satisfaction

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

With varying approaches to dynamic pricing in the marketplace, buyers cannot always be certain that dynamic rates outperform static rates