pricing
Master the Basics: How Capacity, Volume, and Price Unlock Success
Basic capacity focuses on tangible constraints, advanced capacity takes a broader perspective that encompasses every aspect of the guest journey

Love at First Click: Engaging Guests With Romantic Promotions
From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

The Case for Expanding your Comp Set with New Competitors
The traditional comp set needs a serious update. It’s not just geographical proximity anymore; it’s about winning the hearts of potential guests
RevPAR and Beyond: Key Metrics and Measurements for Hotels
We highlight 10 essential metrics that provide hotel operators with a more comprehensive view of their business performance
How to Really Make Money with a Hotel: Maximizing Hotel Profit
Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit
What is the Real Value of Group Business to Your Hotel
Evaluating value of a group lead more broadly than just booked bedrooms and events enables you to improve pricing decisions, occupancy, and the bottom line
Overbooking Strategy: How to Maximize Occupancy
On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting
Comp Sets Decoded: The Key to Smarter Hotel Benchmarking
With operational benchmarking tools, you’re not just comparing – you’re leading. Utilising profit intelligence can redefine what success looks like
Stop Hiding Behind Benchmarking: GMs Must Lead Not Follow
You’ll never set the pace if your only goal is to match the market. To lead, you need to learn from benchmarking insights, not become like everyone else
Hotel Forecasting: How to Plan and Price More Strategically
We explain how to use forecasting insights to optimize pricing and inventory, improve operational planning and exceed budget targets