pricing
Beyond Pricing seeks to boost revenue for property rentals
A few weeks ago Beyond Pricing gained some column inches for attracting seed funding of $1.5 million in a round led by Resolute Ventures. The startup, which launched last June and specialises […]
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel […]
The fight against the OTAs starts at check In
In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitors, there is nothing to incentivize […]
Cornell Study Supports Strategic Price Positioning in European Hotels
A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by […]
Bristol sees highest hotel price increase
Bristol saw hotel prices rise by 13% in 2014 compared with the year before – the biggest rise in the country. That’s according to the Hotel Price Index published by Hotels.com, […]
The OTA duopoly: Priceline vs Expedia
Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was launched back in 1996 while Priceline […]
Average U.S. Hotel Prices Increased By Five Percent in 2014
Americans paid an average of $137 per night for hotel accommodations in the U.S. during 2014 – an increase of 5 percent compared to 2013. The new findings from the […]
Forget your competitors, consumer demand is how to set revenue pricing
It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before. Across the hospitality sector, we’re trained to watch our competitors and react […]
Key Dubai hotel hotspot to feel RevPAR pressure
Real estate advisory Colliers International has launched its MENA Hotel Market Forecast, which predicts the performance of 29 submarkets across the region. Spanning 29 submarkets across the Middle East and […]
Half of online travel searches end at price screen
More than 50% of online travel searches are abandoned when the shopper reaches the price screen, a new study has revealed. In response to the finding that 81% of online […]