pricing

In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitors, there is nothing to incentivize […]

A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by […]

Bristol saw hotel prices rise by 13% in 2014 compared with the year before – the biggest rise in the country. That’s according to the Hotel Price Index published by Hotels.com, […]

Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was launched back in 1996 while Priceline […]

Americans paid an average of $137 per night for hotel accommodations in the U.S. during 2014 – an increase of 5 percent compared to 2013. The new findings from the […]

It’s a familiar scenario – and as a former hotelier, I’ve seen it played out many times before. Across the hospitality sector, we’re trained to watch our competitors and react […]

Real estate advisory Colliers International has launched its MENA Hotel Market Forecast, which predicts the performance of 29 submarkets across the region. Spanning 29 submarkets across the Middle East and […]

More than 50% of online travel searches are abandoned when the shopper reaches the price screen, a new study has revealed. In response to the finding that 81% of online […]

Implementing effective upselling methodology into a hotel’s front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Also considered a subsequent result […]

There’s an old marketing saying; “To live by price, is to die by price.” Quite simply, this means; if you’re relying solely on discounting to be your strategy to attract […]