pricing

Summary Global Hotel Performance Q2 2017 (STR)

Asia Pacific The hotel industry in the Asia Pacific region reported positive results in the three key performance metrics during the second quarter of 2017, according to data from STR. U.S. […]

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Strength in Global Economy Means Higher Travel Pricing in 2018

According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth […]

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Revenue Metrics Are Evolving: Average Room Rate Becomes Two for One

The previous methods of ADR (Average Daily Rate) calculations are not good enough any longer. In the fast-paced world of the hotel industry the ecosystem of distribution channels and methods […]

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The Importance of Rate Parity for Travel Brands

When it comes to pricing, travel brands are currently facing two sets of online competition. The first is fellow travel brands within their competitive set, with whom they’re vying for […]

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3 Functions of Pricing in Hospitality

Most revenue managers will view their pricing as a tool to optimize RevPAR through increasing either revenue from room rates or from the number of rooms rented out (i.e. by […]

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Price Positioning in Hospitality: Room Rates & RevPAR Optimization

Your brand is your promise to your guests. It’s what they’re expecting from you when buying your services, whether you know it or not. As your brand’s promise is not […]

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Hospitality Pricing: Identifying Segments and Willingness to Pay

Pricing is important in all industries. In the hospitality industry, and particularly the lodging industry, pricing is absolutely crucial. Firstly, there is a massive profit incentive for hotel managers to […]

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OTA’s play role in helping airlines boost profits

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

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Loyalty Programs Must Move Beyond Discounts

Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]

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What Does TripAdvisor’s New “Best Value” Ranking Mean for Hotels?

Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer Study, 93 percent of TripAdvisor survey respondents ranked price as the most importance influence on accommodation […]

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