pricing
The Power of Package Bookings for Driving Hotel Revenues
Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]
10 Under-the-Radar Advantages for Independent Hotels
The independent hotel market in Europe is a big business, in terms of employment, tourism and contribution to local economies. Most importantly for the players in the industry, independent hotels are […]
5 Ways Revenue Management is Essential to Building Direct Bookings
Revenue management is fundamental to a well-run hotel. It’s the way hoteliers manage rates, inventory, and distribution in an effort to show the right room to the right guest at […]
Spring trends hoteliers need to know to maximize guests bookings and margins?
Spring trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices […]
The Merchant Model Effect on ADR, RevPAR & Profitability
Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative statement? Two ocean front hotels (Exhibit “A”) sit side by side; each has the […]
Weakening March Reservation Pace Creates New Challenges for Hoteliers
As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6 percent, and committed occupancy* for the first […]
Curated Rates: Using Relevant Content to Boost Bookings
What are curated rates? To understand curated rates, we first need to understand what curating means. To curate something means to organize and display content in a meaningful way for […]
New York hotel market chases recovery
New York City has been working through an enormous hotel construction pipeline for the past several years — the largest in the nation — and one that is expected to […]
Hotel Sales: “Why Do Our Rates Change? We Discount When It’s Slower!”
Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during […]
How Customers Perceive a Price Is as Important as the Price Itself
Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins […]