pricing

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users […]

At every property revenue managers have to make pricing decisions that are crucial in maintaining a healthy bottom line, so it makes sense to use the best available tools for […]

New hotel rooms coming onto the U.S. market shouldn’t be a concern for established hotel operators because demand will continue to exceed moderating new-supply levels through 2019, according to CBRE […]

Occupancy does not by its nature grow average daily rate, and industry experts said revenue managers and GMs must fully rely on rate increases independent of occupancy. Panelists at the […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? […]

After you’ve been in the hospitality industry for as many years as I have (more than 30 years… how time flies when you’re having fun!), you get used to seeing […]

The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, […]

Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. […]

Our first two posts on this topic covered setting rates and monitoring rates in real-time. Now, we close the feedback loop with the final step – reporting. NB: This is […]