pricing

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

Execute hotel revenue optimisation strategies and you’ll optimise your revenue by making as much money as possible from a limited resource: your rooms

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty