personalization

The guest of the future lies among the rise of much more granular segments, subsegments and micro-segments focused on guest unique needs and desires

This targeted approach allows hotels to forge meaningful connections with guests, crafting memorable stays that capitalize on the festive Easter atmosphere

The adoption of hyper-personalization within revenue management brings a multitude of benefits, transforming customer engagement and driving revenue growth

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

A guest-centric hotel (or a customer-centric operation) prioritizes guest needs and satisfaction over everything else. NB: This is an article from Mews It’s all about creating a personalized experience for guests to […]

Whether it’s about hospitality technology or adapting to consumers’ behaviors, each new change or innovation should ultimately solve an existing pain

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

Tailored experiences make guests feel valued and appreciated, ensuring guest satisfaction and giving them more incentive to come back

Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble