personalization

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Personalized pricing takes dynamic pricing a step further to better tailor its customer’s real needs. Using this approach shows some advantages for both

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand