personalization
Why a Hotel Commercial Strategy is Now Non-Negotiable
A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests
Broken Promises? The Myth of Personalization in Hotel Loyalty
Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying
7 Simple Ways to Personalize the Guest Experience
A good PMS allows you to record stay history, contact information, and other details in guest profiles, so you know what makes each person tick
Unleashing Data for Personalised Hotel Stays
By utilising data, hotels can deliver distinctive, personalised experiences that resonate with each demographic group
Understand Generational Hotel Guest Behavior: Boomers to Gen Z
Understanding and catering to the distinct preferences and behaviours of the different generational guest is essential for success in the hotel sector
Guest Personalization: What It Is and What It Isn’t
This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization
Why Data Collaboration is Now a Travel Marketing Imperative
By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek
Creating Memorable Guest Experiences: Personalization with Storytelling
Whilst today everyone talks about guest experience, what makes an experience unique and memorable, particularly in hospitality?
Keeping Hospitality Human: Importance of Personal Touch and Hotel Tech
Personal interactions is increasingly hard to come by. In an industry grounded in hospitality and personalization, this approach seems counterintuitive
AI Driven Technologies and Trends: What’s Next for Hoteliers?
The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations
