otas
Independent hotels: Can they loosen the OTAs grip?
NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc. When we think of the lodging industry in the US, many of us think […]
OTAs in Asia, Think Borderless
NB: This is a guest blog by Ming Foong, director of Online Travel Agencies – APAC, Travelport The OTA segment is developing into an exciting and dynamic growth driver in […]
Airbnb Is the next big Distribution Channel
For years, analysts have been talking about the disruptive impact of Airbnb’s alternative lodging solution to the hotel industry, but we think they are missing the point. History Lesson Amazon.com […]
How hotels can leverage working with Expedia
How hotels can leverage working with Expedia: an interview with Expedia’s David Hamblin What is your role within Expedia for starters? The role of market management is having a relationship […]
Optimizing Differently to Improve Revenue Performance
Optimizing Online Distribution The ever changing distribution landscape can be challenging to maneuver. Costly connectivity solutions often result in some degree of manual management of varied channels, which is time […]
Metasearch sites adopting instant booking for hotels
Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]
Growing Reliance and Trust in OTAs
Today more than ever American travelers are relying on the innovative web and app-based platforms developed by OTAs to effectively search, compare and book travel options across hotel brands, according […]
Why booking on Google is bad for hotels
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]
Google Just Upended Hotel Distribution
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]
The Truth About Hotel Rate Parity
Many travellers do not really understand the roles of online travel agents (OTAs), travel search sites and suppliers, says travel search site Wego. Many are also confused as to who […]