otas
Amadeus sees ancillary sales via OTAs up 85%
A dramatic shift towards online merchandising is being spearheaded by online travel agencies (OTAs) new research reveals. The Amadeus IT Group saw an 85% increase in the amount of […]
US style OTA consolidation is coming here
Teletext Holidays’ Steve Endacott says rising Google click costs and the emergence of new sectors like the sharing economy are the driving force behind the formation of global online travel […]
Google power, and its latest statistics, dominate BTO
Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]
Booking.com vs TripTease: truth and transparency
Pamela Whitby analyses an interesting development in the hotel distribution landscape Poor taste or not, the letter sent by Booking.com to hotel partners last week shows that the hackles […]
Expedia full funnel study offers insight
A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]
Brand consolidation: The answer to OTAs?
Competition with OTAs could drive further consolidation within the hotel industry. The top companies in the hotel industry could see further growth by adding properties to soft-brand collections. The hotel industry […]
Corporate Travel giant’s take on rapidly changing sector
As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]
Digital window closing fast for hotels
GOING on a holiday is now a smoother process, with consumers able to explore and book travel and accommodations without having to go through middle-men. The online market for travel […]
How Expedia will help HomeAway battle Airbnb
Expedia Inc‘s acquisition of HomeAway, the vacation rental platform, for $3.9 billion (mostly in stock) could be understood as an alliance of mutual interest against Airbnb, the peer-to-peer short-term rental […]
Independent hotels: Can they loosen the OTAs grip?
NB This is a viewpoint by Lorraine Sileo, senior vice president of research for Phocuswright Inc. When we think of the lodging industry in the US, many of us think […]