otas

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the […]

In the past six months I’ve written about increasing hotel brand fees (Hotel Loyalty Rate Analysis) and increasing loyalty fees (The Great Loyalty Rate Debate). Both articles prompted some very […]

The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to take charge of your online distribution, it […]

Distribution has always dominated its relationship with the producer. Macy’s, Marks & Spencer and Amazon are what Tourico, GTA and, lately, Expedia are in the hotel industry. Meanwhile, the product’s owner, […]

“If I was starting a hotel from scratch, I’d give all my distribution to OTAs and just concentrate on the guest and their experience.” That was the view announced by […]

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]

If there’s one subject that divides hoteliers, it’s TripAdvisor — don’t worry, though, that’s not what this column is about. Well, not mainly. Instead, I want to talk a little […]

What’s good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut […]

Expedia Group CEO Dara Khosrowshahi expects commissions to come down as the OTA looks to pass on lower fixed costs achieved through growth not only to shareholders but hotel partners. […]

In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]