otas

Make Love Not War – Embrace OTAs for a Brighter Future

At the upcoming Annual Hotel Conference, taking place Oct. 11 and 12 in Manchester, UK, Michael McCartan will be leading a talk on the relationship between hotels and online travel […]

Read more

OTAs Are Fundamentally Breaking Guest Communication, Hotels Accept It

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy and survival. Don’t get us wrong, […]

Read more

2018 Budget Season: Own Your Guests (Stop Renting Them)

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]

Read more

Millienials Are Choosing OTAs – How Can Reviews Change Their Mind?

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality […]

Read more

Booking.com experiments with star ratings to test price sensitivity

An August 4 article in the popular UK site MoneySavingExpert.com revealed that Booking.com recently ran an experiment with Morgans Hotel Group to see how star ratings impact bookings. During the […]

Read more

Secret Prices, Genius rates: OTA loyalty offerings gain traction

Josh Belkin, Hotels.com’s vice president and general manager for North America, says offering exclusive pricing to loyalty program members is a win for all parties involved. Customers get better prices. […]

Read more

The war is over, and the OTAs have won

It’s been more than a year since several major hotel brand companies introduced campaigns to prod consumers to join its loyalty programs in exchange for discounted room rates when they […]

Read more

Hyatt Reaches Deal With Expedia (in principle)

On July 31, the deadline for Hyatt and Expedia to reach a new distribution agreement, Hyatt confirmed that it has reached an agreement “in principle” on contract terms. At least […]

Read more

Hotels Versus OTAs: Who Is Winning Over Millennial Travelers?

The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]

Read more

Are big OTAs abusing their power?

What comes between a hotel or bed and breakfast (B&B) and its client? Not so long ago it could be a travel agent, who added value with their knowledge and […]

Read more