otas

Hoteliers have been reacting to the official rollout of TripAdvisor’s Sponsored Placements, with some gladly welcoming the new slots – and with others, like one hotelier we spoke to, accusing […]

It seems almost unreal that a hotel would have any troubles receiving bookings when a guest is actively searching for its brands. After all, if travellers know your name, they […]

Hotel channel management software play a huge role in seamlessly distributing inventory and rates on multiple OTAs. This entire process helps a hotel to maximizing bookings and, thereby, increasing revenue. […]

It looks like Expedia could be formalizing their practice of displaying third-party rates alongside directly-contracted rates from hotels. When we first covered this back in December 2017, it seemed as […]

Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show. Bid too high, and your customer acquisition cost is out […]

There is one thing that always ensures bookings – brand awareness. Big hotel chains have no issues with it. Everybody knows their names, as they have huge budgets dedicated to […]

We have always defended the notion that the value OTAs have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to […]

You cannot go a day online in the hotel community without seeing a ton of OTA related discussion. NB: This is an article by David Lund, founder of The Hotel […]

Currently, most hotel management companies/operators earn their room-related management fees as percentage of gross room revenue, irrespective of whether room revenue is generated from OTA bookings or bookings that are […]

Priceline.com ended its Name Your Own Price bidding service for car rentals Monday, as it did for flights in 2016. When Priceline.com debuted more than 20 years ago, it was […]