otas

By this point, the number of studies testifying to the positive impact of direct bookings – and the sometimes harmful influence of OTAs – is approaching too many to count. […]

If there has been one constant in the universe of hotel distribution over the past few years, it’s been change. As brands make aggressive pushes to lure more guests to […]

The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying to maximise profits from online bookings. But how do they do […]

Hotels and Online Travel Agents (OTAs) need to work together to find a collaborative approach that maximises revenues, builds brand confidence and rewards consumer loyalty, according to a panel of […]

Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing strategies to lure guests to […]

In today’s digital landscape, hoteliers struggle to attract the attention of shoppers, as well as maintain that engagement throughout the travel planning journey. With only 9% of U.S. travelers knowing […]

Shopping-cart abandonment—which occurs when visitors to websites who make it to the booking engine but suddenly leave the site—is a huge problem in the travel industry. In the fourth quarter […]

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. But despite its frequent appearance in the news, rate parity remains a […]

Travel giant Booking.com says with 5 million “reported listings” it now tops Airbnb’s reported 4.5 million. Booking.com also says the number of homes, apartments, and places it lists is 27 […]

Hoteliers have been reacting to the official rollout of TripAdvisor’s Sponsored Placements, with some gladly welcoming the new slots – and with others, like one hotelier we spoke to, accusing […]