otas
The State of Hospitality Distribution Report: Metasearch
Metasearch Is critical to the travel research process now finds new report, with 94% of travelers reporting that they use metasearch when booking hotels and 73% doing so regularly NB: […]
3 Steps to Navigating the Challenge of Hotel Rate Parity
As a distribution manager, does rate parity fall into your “very hard to deal with” basket? If it does, you’re not alone. NB: This is an article from OTA Insight […]
Why Audience Strategy Is The Key To Hoteliers Competing With OTAs
This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past […]
Why OTAs are Uber Successful and Hotels are Using More Than Ever
Have you ever wondered why we all hear so much complaining and downright all-around annoyance being expressed from hotels about the on-line travel agents? NB: This is an article by […]
Will Google stay off the OTAs patch?
As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor If Google is a […]
Design Your Most Profitable Channel Mix Strategy in 2019
Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool constantly. NB: This is an article from […]
The Rising Role of Airbnb as a Distribution Channel
The rising role of Airbnb as a distributor came to the fore at this year’s Hotel Distribution Event in London. An additional route to market was seen as further challenging […]
Expedia lets Google in on the voice action
If you had a billion-dollar war chest to invest in emerging technologies for travel, which would you bet on and whose lead would you follow? Given that Expedia Group earmarked […]
B&B Basics: What Is The Difference Between Metasearch And OTAs?
As you seek to expand and improve your online distribution network, you will quickly discover that metasearch engines and online travel agents are the major players in the travel industry […]
Choosing The Right OTA For Your Independent Hotel
Whether you’re new to the hotel industry or have been part of it for decades, you’ll doubtless share one opinion on online travel agencies (OTAs). No, no – not that […]