otas

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

Hotelbeds ramped up its support of hoteliers over their concerns about managing online rate parity and the so-called leakage of non-contracted rooms.

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.

Trivago has recently begun experimenting with a new user experience that attempts to meet travelers’ needs by utilizing lowest price callouts to better reflect consumer preferences.

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

The relationship between travel providers and online booking sites are based on contracts that detail how much information an airline or hotels will share with those sites.

An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.

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With Booking.com making the controversial move of charging commissions on hotel resort fees for the first time this week, rival Expedia Group isn’t ruling out matching the new stance.

Majority of hotels will still need the reach and advertising budgets of OTAs to help attract as many guests as possible, while OTAs need hotels to provide varied and attractive options to their visitors