otas

I am not telling you to give up on a price comparison widget. What I’m doing here is simple: I’m proving facts. The facts say price check tools might be useful but only if placed in the right context.

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

If you go through a third-party booking site to make hotel reservations, you’ll see certain hotels pop up first over others. In the case of Expedia Group sites, such as […]

Now that the bloodletting at Expedia Group is apparently over, and the CEO and chief financial officer searches are under way, what is the blueprint for getting the company back on track?

Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.

Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.

Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.

Just when you through your relationship (and I use that word tentatively as no relationship should be one-sided) with Booking.com couldn’t get any worse, well it has… NB: This is […]

So, 2020 is on the way. Another new year. Time to stop, take stock (after the Christmas rush), and start the new year with a bang. NB: This is an […]