otas

Ask yourself a simple question or step into your ideal customer’ shoes and try to book your hotel, first on BO and then through your own booking engine

Retargeting is marketing to those who have interacted with us, meaning they’ve already visited our website or interacted on our Facebook or Instagram page

The new normal has made all historical data redundant, making it stressful for an airline to efficiently forecast demand and price in today’s environment

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical

Although entrenched, OTAs like Booking and Expedia are not invincible! However, challenging them requires courage, agility but most importantly innovation

OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”

This is a unique time when we can encourage direct business and absolutely drive to lessen your reliance on the OTAs and to build on your direct campaign

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily