otas
The Small Hotel Guide to Finding the Right OTA and Ranking Highly
Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison
This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”
Is Blockchain a True Solution to OTA Challenge or a Silver Bullet Hope?
In the end, the implementation process of blockchain-based applications in the hotel sector comes back to one question: “Who owns the customer?”

Tripadvisor Plus New Reward Model, Everything You Need to Know
Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream
Optimise Your Hotel’s Room Inventory Management For Better Occupancy
Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place
Guest Acquisition Cost: Everything Hoteliers Should Know
If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success
Tips For Identifying and Attracting The Right Hotel Customer
When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

How to Improve Your Hotel Distribution, Direct Sales and Your Results.
The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered
Google Hotel Ads: 3 Tips to Help Increase Your Revenue
By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest
Hotel Bookings – What is the Guest’s Decision Making Process?
It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings