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Navigating Apple’s iOS 14 Privacy Update for Hotel Facebook Advertising
Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences
The Importance of Guest Feedback to the 2021 Traveler
To maintain your hotel reputation takes a consistent effort. Understanding the importance of guest feedback, you can develop a plan to earn positive reviews
How Personalisation can Increase Your Revenue
Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

A Benchmarking Journey to Grow your Direct Bookings
By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings
First Impressions Count! Why Hotels Must Translate And Localise Their Website
There is no better way to show commitment towards your international guests than providing them with website content in their preferred language
Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus
No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact
Window of Opportunity: Analyzing Shifts in Booking Trends
Booking windows will continue to evolve as vaccine rollout continues and travel begins again, this is a view on the ever-changing hotel booking landscape
How to Increase Hotel Direct Bookings: 5 Tips to Know
Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

Digital Advertising Tips and Tricks for Your Hotel
When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success
Why Is My Hotel Not Converting Enough Direct Bookings?
As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience